
Prada, S.p.A. is a well-known Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.
The company, originally known in Italy as "Prada Brothers", was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her grandfather, and led the company's expansion into clothing with an overall more bohemian style. Miu Miu is a second line of clothing, often simpler and evoking a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa'
Currently Prada is considered one of the most influential clothing designers in the fashion industry.
The big push for Prada in 2004 was the America's Cup yacht race Prada Luna Rossa Challenge. (That means Prada Red Line Challenge in case you wondered.) The tradition is that the winners host the next competition. That presents a problem when Switzerland win as they did early in 2004.
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