Air Jordans were an instant hit thanks to a high flying rookie as well as one of the best marketing campaigns put together by Weiden and Kennedy. Air Jordan sneakers have been the top selling signature basketball shoe that Nike has ever produced. Despite the fact that Michael Jordan retired from basketball in 2003 (for the 3rd time) Air Jordans are still the top selling models for many sneaker retailers. The legacy of Air Jordans lives on with the release of retro Air Jordans. These are remakes of the classic Air Jordans either in the colors Mike wore back in the day, or slightly modified to match with current trends.